Why Choose Fragrance Free?


Why should you choose fragrance free? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. 

Found in: all types of cosmetics.


From the Huffington Post:

More than 95% of the chemicals in synthetic fragrances are derived from petrochemicals. These chemicals include: benzene derivatives, aldehydes, phthalates, and a slew of other known toxins that are capable of causing cancer, birth defects, nervous-system disorders and allergies - some of which are cited on the EPA's hazardous waste list.


EWG found more than 75 percent of products listing the ingredient “fragrance” contained phthalates which have been shown to disrupt hormone activity, reduce sperm counts, and cause reproductive malformation, and have been linked to liver and breast cancer, diabetes, and obesity. Additionally, studies ink fetal exposure with autism, ADHD, and neurological disorders.


Many of us work hard to make good food choices--such as eating organic and avoiding hormones and GMOs--and we read nutrition labels. But how many of us read the labels of our bottles, sprays, and jars? A majority of personal care products, along with home-cleaning products, contain "fragrance." The ingredients in "fragrance" are absorbed into the bloodstream directly though the skin.


FACT OF THE DAY: Even if the front screams "fragrance free," products can still contain fragrance ingredients as a MASKING AGENT to cover unpleasant chemical smells. Read the labels!

So after reading all this, you're ready to switch to a brand of safer products that is 💯% transparent about the ingredients they use and are committed to changing the face of beauty, drop a YES below and I’ll reach out to help you get started today🌿